New Year brings new innovations. What can we expect in 2017 from our favorite social networks such as Instagram and Snapchat? Which one is going to be more interesting in 2017? What will they offer to us? What innovation they are going to put out on the market? The War between these two competitors won’t end easily. They keep updating their applications in order to impress you.


If you follow the news regarding Snapchat you’ve probably heard about the newest innovative sunglasses. Now you will be able to enjoy Snapchat animation by simply wearing sunglasses. In case you haven’t heard about it, you can read all about it here. These camera-equipped sunglasses called Spectacle are able to record video that can be shared through the application.


Snapchat was secretly working on this project for years and announced it in September last year. Now this gadget is a must have in 2017. This pleasure will cost you only $130 and is available on all pop-up vending machine across the United States. It goes in black, coral and teal colors and it can record 10 second long video clips.

The best thing about this type of glasses is the 115-degree-angle lens that imitates how human eyes sees through a circular shape of view. It is an amazing experience because you are able to capture your own memories and revisit them again. This way you will have an experience of your own experience.

Snapchat Spectacle features

These glasses are able to sync HD video and the quality is remarkable. Whether you are using your WIFI or your Bluetooth the principle is the same. The best thing is that they have their own memory and you don’t have to pair it to your device. You can use them on their own, separately from your mobile and when you come home to get it back into pairing ranges and sync all your footage into Memories.

Use of Spectacles

They are actually very easy to use. You will easily find a button on the top of the frame. Press it and you will see the white light that is a signal that you are right about to record. In case you want to stop recording you need to press the same button again.

You have also an option to record three links (10 seconds in length) in a row. Glasses are not designed to take pictures, only videos and you can choose between vertical or landscape option. You can record about 16 minutes of video in total; basically you can use it the whole day – that is how long the battery will last.


You will also get the charging case to recharge the frame up to 4 times. Here you also have two options: you can use the case or directly charge it through the frame. Unfortunately these glasses are not waterproof, which is maybe their biggest flaw.

Compared to Snapchat, its competitor Intagram hasn’t made any announcement for this year, but that doesn’t mean that it is going to be less popular. Instagram already has an army of daily users. These customers are already familiar with all its features. Still we will mention some of the top Instagram trends for 2017 .

Video Dominance

Video content (pre-recorded or live) will definitely have a high importance. All social marketers will agree that they are more than a powerful weapon in order to reach the audience. This powerful visual tool is number one in any business strategy. What does it mean?

If the 70% of the Instagram content is going to be video content, it means you will have to pay attention on the message. You will have to simplify it and make it as effective as you possibly can. On the other hand, it is an opportunity to create engaging content with little or no budget at all. Here it is not about the video it is about the message.

Mobile – first approach

Mobile approach became the most direct contact with your customer. Your target groups maybe won’t turn on the TV to see the commercials but it will certainly use its phone during the whole day. That is a difference between old types of media and this one. Still, it is not simply as it sounds.


Every content that you post needs to be optimized because of the fact that there are too many of them on the market. Therefore, they need to be catchy so you can attract the attractions of your customers but the search engines as well and so you can quickly attract new, free followers and likes.

Snapchat vs Instagram


instagramWe can say that both of them are in the top 5 social networks on the market. The difference is in the duration of the content which you can post. Instagram is like a public gallery and you can use it to promote your business no matter what kind of business we are talking about.

It is like a catalogue of your work and everything that you want to show to your audience. In that case and for that purpose it is more useful tool than Snapchat. It is highly important for designers or photographers. Here you can show all your work and talent.


snapchatOn the other hand Snapchat is all about your experience. The point of Snapchat is not to show, it is to experience and that is why they made one step forward with its Spectacle glasses. We can say that Snapchat is more instant than Instagram.

Here, the most important thing is to catch a moment that you experienced at some point of time and share that moment with your friends in the same way, instantly. It is harder to use to promote yourself. It is easier to use for a private purpose than to expand your business.

That’s why Snapchat is more popular among younger audience. Young people don’t care about the marketing they are living in the moment. They live fast and snappy! No time to lose on developing some kind of marketing strategy.

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