Instagram has changed, and it’s harder to get more followers on this social platform than ever before. Everyone is raging about new algorithms and how challenging has become to reach a high share. But, don’t worry, you aren’t the only one facing the same problem. The game has changed significantly, and if you want to gather more followers, then you need a fresh a fresh approach and strategy. Each social media platform has something unique to offer. However, unlike Facebook and Twitter that generate traffic back to a web page, Instagram implements different methods.
If you decide to open an Instagram profile, then you can include one clickable link in your bio which leads to your desired URL. On the other hand, you can’t add links to messages or posts. This isn’t a negative perspective, but it should help you clarify your future goals. Other social networks assist you in promoting your website and increasing SEO, while Instagram helps you in establishing your brand and increasing awareness of that brand. Based on numerous data, sites that have a reputable and trusted brand, have a higher conversion rate. Using this social media platform will help you spike trust and reliability among your audience, which leads to the ultimate goal of conversion.
So, here are the most useful tips you require to conquer the ever-changing Instagram algorithm and get more followers in 2018.
Invest more time in aesthetics and your feed
If your ultimate goal is to get more Instagram followers, then you need to pay attention to what your feed looks like. You might be wondering why your business profile is so important? Well, it’s an initial and the most crucial step to make an excellent impression and to provoke people to smash that “follow” button. Let’s imagine you notice a gorgeous Instagram photo and you have a desire to explore the person’s feed. You love his or her style, and you visit their profile, and suddenly, you don’t know that they do. Their photos are all over the place, the bio description is full of some cure emojis, but overall, the profile seems pointless. Are you going to follow them? Probably not, you will find someone more interesting.
By creating a consistent brand, you have to review your Instagram feed and present things that actually have some meaning and value. Your Instagram feed should become your homepage, considering more and more people are turning to this social network instead of Google to search for brands.
Hack your Instagram stories for better exposure
Many IT developers predicted enormous things for Instagram Stories in 2018. As the organic reach drops for favorite Instagram posts, stories will be a crucial thing to engage with your followers. But, were you aware that Instagram stories can also help you get new followers? They appear on the explore page, which means that people don’t even have to follow you to watch your stories. If they like what they see, then you will soon get more followers. This is an excellent reason why you should be active on stories all the time.
But, besides appearing on the explore page, with the help of various hashtags and locations, your story can spread all over the Instagram. The majority of Instagram geo-locations and hashtags have their stories connected to them too. So, there are two ways you pictures can appear in public: every time you publish a photo, add a geo-location and a hashtag to your Instagram story.
Use the appropriate hashtags for your business
Instagram hashtags became a controversial topic in 2018 due to an Instagram shadowban. Instead of presenting the hashtags, it essentially hid the user’s posts. If you don’t make a change and you are only using 20 hashtags over and over again, then Instagram will see this a spammy behavior. But, don’t worry, you can still use hashtags safely because the shadowban eventually corrected itself and this is an excellent opportunity to get instagram followers free. But, let break this topic.
If you are trying to sell a product or service, does it make a sense to use a hashtag #coconuttree? No, it doesn’t. Hashtags should follow the description of your photo, but also your brand and location. For example, if you own a coffee shop in Los Angeles, then you should include the following hashtags: @specialtycoffee, which describes your business, #coffeeshopvibes, which describes the purpose of your account and #LAcoffeelovers, which you will use to target your audience. Then, you can add a location, the name of the street and city.
However, there is another way; you can find a business that offers similar service as you and research hashtags they are using. But, keep in mind to use different hashtags for every post. If you have a business profile, then you can check the statistic and review how many followers and visitors are hashtags bringing you.
Get featured on Instagram
So far, one of the most effective ways to get Instagram followers and promote your account is without an Instagram app. Instead of trying to beat the algorithm and optimize your content, you can spend some time advertising your social media account in other places online. Here we are relying to a basic PR strategy and it’s one that actually works the best. Like we mentioned previously, when people hear you are online, they would rather look you on Instagram than on Google. For instance, getting featured in the press or being a guest on someone’s blog is an excellent way to get more followers.
If you got asked to do an interview, always say yes, regardless of the size of a magazine. The smaller publications are known to attract more attention, than larger ones. Once you acquire an interview, always add your Instagram account. On the other hand, if you have an opportunity to write a blog post, write it for free and make sure to link your Instagram account to your bio.