If you are thinking about advertising your small business on Instagram, but don’t know how to start, you are in the right place. Advertising on Instagram is a no-brainer for many businesses – they have noticed the potential, and now they are reaping the rewards.
If you are not sure whether you should advertise on Instagram, read on, and you will realize that you are making a mistake if you don’t advertise on Instagram.
Why would anyone promote his/hers business on Instagram? The main reason why Instagram ads are appealing to marketers is the demographics of Instagram. American teens consider Instagram as the most important network. Teens and young adults are the most targeted demographics. While this is useful information, it wouldn’t mean anything if those users weren’t active.
The beauty of Instagram is that its per-follower engagement rate for brands is 58 times higher than on Facebook. Instagram users are two and a half times more likely to click on ads than on other social media platforms. Currently, Instagram is one of the world’s largest ad platforms, and you should use its popularity if you want your business to grow. Let’s continue and learn how to advertise your small business on Instagram!
Create a Facebook Business Page
You are probably wondering whether you are reading the correct article. Yes, you are. Streamlining the process through the Facebook Business page is not only possible but recommended. If you don’t have a Facebook Business page already, you will be glad to know that the process is fast and straightforward. If you haven’t created your Facebook Business page, we recommend you to do it as soon as possible.
Connect your Facebook Business Page to your Business Manager account
Once you have successfully set up your Facebook Business Page, you will have to connect it to your Business Manager account. Don’t fret; it’s simple. All you have to do is follow the next few steps:
On the left-hand side of the screen, you will notice the business settings pop-out menu. Select “Pages” from this menu. After selecting “Pages” from the menu, click on “Add New Page” button in the right-hand corner and choose the option which suits your business.
One you have successfully done this, you will need to add your Facebook Ads account to your Business Manager. Simply go back to the “Business Settings” toolbar, and then click on “Ad Accounts”. You can now claim an existing account, create a new one, or request access to an ad account.
Add your Instagram account to Facebook Business Manager
As soon as you have successfully set up your Business Manager and Facebook Ads account, you can add Instagram. The first thing you should do is select “Instagram Accounts” from the “Business Settings” menu.
All that is left to do now is following the instructions to add your Instagram login info. Once you have finished adding your Instagram login info, you will be asked to assign ad accounts to the Instagram manager.
Setup your Instagram ad in Business Manager
You have managed to connect all of the accounts, and now is the time to set up your ad. The first thing you should do is go to the ads creation page where you will choose your ad objective.
Once you have chosen an objective, click “Continue” and fill in the details of your ad. You should also set your budget, and how much you would like to spend.
Next step is all about the type of visuals you are going to use. Media section lets you choose between a single image or video, or multiple images. After you have chosen your visual, select your Instagram account from the “Instagram Account” header. Next, give your ad a headline and some text. It is highly recommended that you click on “Show Advanced Options” and choose a call-to-action button for your add.
You are close to the finish, just a little bit left. “Ad Preview” will list all of the platforms your ad will show up on. If you don’t want your ad to be shown on some networks, click on the “Remove” button.
In the end, you can review your order by clicking on the “Review Order” button before clicking on the “Place Order” button.
If you have a problem with gaining followers, maybe you should check out our page FreeFollower.net – it provides an excellent service and is sure to make your number of followers skyrocket.
Now go out, and start advertising your business on Instagram, and good luck!