Instagrammers usually know what is beneficial to their popularity and what isn’t. But those rules tend to loose on clarity, also sometimes people tend to interpret some of those golden rules. When you’re taking Instagram seriously, you know exactly what to avoid to maintain your level of fame, the number of followers and interaction on your profile.
Some marketing strategies work well with certain brands, while other, not so much. This is why it’s important to understand how to present yourself on this social network as it dictates how successful you’ll become. So starting from basics let’s work out way up to managing Instagram account to perfection.
Finding the right niche for you
The first thing that you need to establish is firm ground regarding developing and expanding your niche. You should stand for what you post or trying to promote. But before all, you should never go over the borders of your chosen niche. So for example, if you choose to post about basketball and NBA that is exactly what you should be posting, not golf, not a soccer post from time to time. So keep it simple stay on track, and you’ll achieve greatness in no time.
Creating the content for your posts
A successful post on Instagram isn’t just a perfectly captured picture according to professionals. It takes a lot more than just posting a beautiful picture and decorating it with a couple of hashtags or a brief description. If you’re out of ideas for your content, one of the best places to look for inspiration is, you’ve guessed it, Instagram itself.
There are countless accounts on Instagram with exemplary work that can be of use to you or at least act as inspiration. If you want to find out more about top Instagram brands here is a neat article that will explain all that you need to know about them.
Daily posting – how much is too much?
If you’re spending your whole day on Instagram posting over ten posts during that period, it’s safe to say that you’re posting too much. It’s also obvious, as no one want’s to see their feed overcrowded with your posts. According to experts, the ideal number of post per day is three. Not five, not eight but three.
And each of those three posts should be separated with solid eight hours. This way you’ll avoid the risk of overcrowding someone’s feed, and you’ll also be getting free Instagram followers and likes.
So post one in the morning one during the afternoon and the last one after midnight. The minimum amount of posts per day is one if you want to see growth in follower numbers and increased interaction.
Test, observe and delete if necessary
There are many tricks and tips that Instagrammers use to maintain their fame. Some of these methods seem natural while another sound more like cheap tricks. But hey, whatever works right? No one said that show business is for those with a weak stomach, and Instagram is pretty close to the spotlight of showbiz.
There is one particular method that won’t necessarily gain you followers, but it will make sure that the numbers don’t decline. Whenever you post, make sure that you monitor the amount of interaction it amasses from your followers. This way you’ll avoid ruining your reputation by leaving posts that didn’t do too well.
Wait a couple of days after you post, and if it didn’t get the reaction you want, delete it. It’s as simple as that. It may not sound like the right things to do, and you may get the feeling that it’s beneath you to do so, but it shows results. The amount of interaction is directly tied to your reputation on Instagram, so the more successful posts you have, the better.
Comments as well
The same rule applies to comments. The interaction on your posts doesn’t count for anything if the majority of account that comment are social bots. You need real accounts that can ask interesting questions, tag friends and mention your post to their friends. So whenever you see a randomly generated comment on your post delete it. Afterward, check you follower list of social bots and empty profiles.
Go wild with hashtags
According to experts, it’s fine to add up to thirty hashtags, despite what the public says. There were debates on how many hashtags should we use and what’s the ideal number. Luckily we have professionals and experts of online marketing to explain why it is a good idea to use over thirty hashtags in each post.
Apparently, this huge number of hashtags add to the complexity of our posts. It allows your followers to learn something from you and notice that you didn’t just add random hashtags, but carefully selected each one according to your niche. How relevant these hashtags are to your niche dictates how successful your post will be.
Look for sponsorship
Not only that you’ll earn money by advertising certain brands on your account, but it will add to your reputation as well. Depending on how successful you are you can use directly as for a sponsorship or wait until one of the sponsors contact you. The choice is yours, but the sooner you act, the better.
Your followers will notice that your posts feature famous brand pictures or that you mention them in the description of your post. Once you start posting sponsored photos and content, you’ll notice that your follower numbers have skyrocketed in a short period.
However, it takes time until someone notices your account and suggests collaboration. This is why you must invest time and effort into promoting your own name or brand until, finally, someone notices you and contacts you providing a lucrative deal in the process.
